Mapping voter sentiment in the Netherlands

We ran a major update to the previous concept we did for the Dutch Labour Party using their canvassing results for the previous elections. The previous version crammed all the interaction into a tabbed balloon on a Google Map. This update turns that inside out and creates a full blown site called: “PvdA – Altijd in de buurt”.

The site shows canvas results tallied per city to show the biggest positive and negative issues according to constituants and their perception of politics.

It got some attention on various weblogs: Arnhem Direct, Sargasso, PvdA.nl, Johnny Wonder

The potential for a data driven approach to politics is tremendous. A site like this in effect gauges the sentiment in any given locality and in an ideal scenario it would also give people and politicians ways to collaborate to improve the situation. Any improvement realized can then be recorded and used to rally voters at subsequent elections.

PvdA Canvassing

The PvdA (the Dutch Labour Party) has sent campaigners to canvas neighborhoods and ask inhabitants their opinion on area and the direction of the country.

We imported over 10’000 records collected by volunteers into a map and aggregated results by city and by postal code. This makes it easy to browse through and drill down into the surveyed areas and see what the local issues are.

PvdA Survey Website

Attention: NOS.nl

Process: “Online campagnes — Canvassen voor de PvdA”

Creator: Alper Cugun