Information Compression on Paper

The first of these cards have made their way out into the public so I think it’s time to show them to the world at large. They are the first step in rolling out the graphic style we have come up with in a collaborative creative process with the awesome graphic designers at Buro Pony in Rotterdam.

Spotted by Kars Alfrink at the Dutch Game Garden:

The front of the card bears a logo of which there are two currently consisting of the text Monster Swell in all caps in Akzidenz-Grotesk —a choice font— occluded by a waveform image. That is conceptually consistent and pretty straight forward.

The backside of the card is a pastiche of a map/infographic to get a handle on the regular clutter you see on business cards. We’ve tried to make clear choices, compress the content and make it readable for those familiar with these kind of graphics and those who are not:

It was a lot of fun and productive working with the Ponies and expect a collaboration on their side of the Randstad in 2011. We’re pretty pleased with how the cards turned out and we hope you like them too.