A video of the screen:
It is a welcome refresher from the static posters and the static videos that usually litter these high profile locations. The foursquare coloured view of the area is always fresh and shows a view on the local flavour and the people that visit the venues around.
From an urban development point of view it may be odd to draw more attention to the already highly crowded Leidse Square area. But it comes to reason that new developments such as these will be tested on high density locations first. We would be very interested to create augmentations in public space to make locations in Amsterdam’s periphery more appealing.